What is 360 Degrees?
IT
is a woman clothing line that is for the modern pre-teen to adult female. We are structured to be very practical, simple, affordable and easy to sell to all females. We use current technology and a familiar theme as our sell points but updating it to sell in the current market place. This is nothing new but our marketing strategy should attract enough sales to carry us threw the spring, summer of 2014.
The line is based on the emotions of a woman and how she feels on a daily basis. Our commercial pilot for TV targets the young and old with the opening lines “You want to know me? - Do you want to know me? We will use young to old girls in the pilot; some of the script lines include“men if you really want to know the full essence of a woman? Then learn every degree of their emotion to find or understand your perfect woman.” Which basically pushes the men to buy the clothing line?
Breakdown and Culture
This clothing line is broken down to 4 periods in a woman life, which is shown in this logo chart.
A) Baby
B) Teenager
C) Adult
D) Senior
Each style or degree is design for that category in order to target that client.
Target that sale
Style and Degree
We are selling emotion style clothing from baby bibs- teenager t-shirt, pajamas, panties to adult lingerie. A graphic model silhouettes will capture these emotions from our models pictures. Each emotion will showcase its own authentic silhouette including a cute pink emotion card to explain the purpose. The goal is to have 360 emotions describing a woman going threw the 4 phases of her life, which is described as a degree. The trend is to get young girls between 8 to 16yrs old sold on the concept.
For Example
If we wanted to call a emotion "Attitude" in the Teen section it would be section
As number # 124 degree – Attitude/ teen- Emotion card slogan-
“When a Young woman is miss-understood and all she has left is to show is an Attitude” A emotion card is a card attached to the garment for the girls to read and save as a novelty item with our garment. This silhouette should be positioned in a attitude form with the Text on the t-shirt on the right side of the garment. The trick is when a client buys the Attitude in the Adult woman degree everything changes including the meaning; because adult woman attitude is different for a teenager attitude.
Number # 250 degree- Attitude/Adult- Emotion card slogan- “When a woman…….” The styles of the garments depends on our fashion department, but does not change the theme of the clothing line.
We are selling emotion style clothing from baby bibs- teenager t-shirt, pajamas, panties to adult lingerie. A graphic model silhouettes will capture these emotions from our models pictures. Each emotion will showcase its own authentic silhouette including a cute pink emotion card to explain the purpose. The goal is to have 360 emotions describing a woman going threw the 4 phases of her life, which is described as a degree. The trend is to get young girls between 8 to 16yrs old sold on the concept.
For Example
If we wanted to call a emotion "Attitude" in the Teen section it would be section
As number # 124 degree – Attitude/ teen- Emotion card slogan-
“When a Young woman is miss-understood and all she has left is to show is an Attitude” A emotion card is a card attached to the garment for the girls to read and save as a novelty item with our garment. This silhouette should be positioned in a attitude form with the Text on the t-shirt on the right side of the garment. The trick is when a client buys the Attitude in the Adult woman degree everything changes including the meaning; because adult woman attitude is different for a teenager attitude.
Number # 250 degree- Attitude/Adult- Emotion card slogan- “When a woman…….” The styles of the garments depends on our fashion department, but does not change the theme of the clothing line.
